Thursday, November 28, 2013

Ugly Fruit by M i r i m

EN

Something I’ve stumbled across the wonderful WWW and since I’m a sucker for pretty design, I’d like to introduce you: Ugly Fruity!
NL

In de wereld van de WWW kom je zo nu en dan mooie inspirerende dingen tegen en sinds ik een zwakte heb voor mooi design, wil ik aan jullie ‘Ugly Fruit’ voorstellen!

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"The idea came from the fact that US markets toss out 15 billion dollars worth of fruits and vegetables each year just because they are bruised or discolored. But they are still fresh and edible. I felt there was an opportunity to stop the waste, so Ugly Fruit was born. Ugly Fruit is a stand that makes juice, jams, and dried fruits out of unattractive produce donated from our neighborhood grocery stores. Ugly fruit, pretty yummy!"
art direction: Kelly Holohan, packaging design: Mirim Seo 

Even tho this packaging design is just a concept, I truly hope this will enter the market and sell it! 

29 comments :

  1. So cool and it really looks yummie!

    xo' M
    http://blvckorsomething.blogspot.nl

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  2. Wow, it's actually pretty cute! I love the idea.

    Thanks for the quick comment on Facebook - I'm still debating on a phone, haha! I've got my eyes on the Nexus 5, what about you?

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  3. Great concept!
    But I don't think that many people will like the idea of eating "ugly fruit" :p

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  4. omg most adorable packing what i have seen!

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  5. I love the packaging so much! Ah yeah I hope this will sell out D:

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  6. Oh I really love it the packaging I think are really cute!
    Thanks for share!
    xx

    www.sakuranko.com

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  7. It is colorful and is cute! and looks yummy.

    akiko

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  8. Oh my gosh I love this! It's so adorable! Great concept.

    xo www.inventedromance.blogspot.ca

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  9. Aha, this is such a creative concept ! It's true though, just because the fruit looks damaged, doesn't mean there's anything wrong with the inside. It's a shame on how much is wasted.
    I'm def going to check it out :) Great post!

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  10. Aww, the packaging is adorable!
    Those dried fruits seem delish, in fact everything does!

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  11. DAT SHORT!! Die wil ik echt haha! Mooie verpakkingen zijn het trouwens, simpel maar erg classy en stijlvol

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  12. The packaging is so lovely !
    Sara,
    http://thecrimeofashion.blogspot.fr

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  13. Oh yes, I'm a sucker for great styling and pretty packaging as well! :-)

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  14. i love this idea and their packaging! and the name is catchy and cute as well :)

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  15. Love the idea! Looks pretty good too!

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  16. wat origineel! ik vind het ook echt een prachtig concept

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  17. Aww, this looks so cute and nice! I didn't ever hear about this brand before but I guess I'll search for it later. Ugly Fruit, haha lovely name.

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  18. This looks cool :) Would you like to follow each other? :)

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  19. Wow dat ziet er heerlijk uit! Super leuke verpakkingen.

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  20. This is such a good idea, I'm always conscious about the amount of food I throw away!

    http://abigailalicex.blogspot.com

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  21. Oh WOW! I love all of these.... Christmas list sorted!

    Hmm maybe...

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  22. Just a concept still? Oh my I really hope she finds the funds or gets some sponsorship because I would love some of her bags and accessories if I can't get any of the fruit products locally!

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  23. this is awesome! i hope it comes together and is available on the market!

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  24. Ah these are sooo cute! Thanks for sharing this! I really find it very unique and a very good business idea!

    M.May

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  25. i'm a sucker for good product packaging design too! sometimes, i like to believe that product design can be one of the path for me to take, with others being web designing and then hopefully animation as well. i'm definitely not good in drawing/illustration and i think and process better when told to...like design a magazine instead of illustrate a book cover.

    i used to do a product designing project for typography class too and it was fun. the only not fun thing is the hunting of containers for my product lol. i really love this ugly fruit project; from the concept to the simple design. i think the typography and the bottles used compliment each other that's why the sleek design looks fun and not boring :)

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  26. I admore the concept and thought process behind this, very interesting and I hope it becomes a reality too! I love a good design and this is brilliant

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