Something I’ve stumbled across the wonderful WWW and since I’m a sucker for pretty design, I’d like to introduce you: Ugly Fruity!
In de wereld van de WWW kom je zo nu en dan mooie inspirerende dingen tegen en sinds ik een zwakte heb voor mooi design, wil ik aan jullie ‘Ugly Fruit’ voorstellen!
"The idea came from the fact that US markets toss out 15 billion dollars worth of fruits and vegetables each year just because they are bruised or discolored. But they are still fresh and edible. I felt there was an opportunity to stop the waste, so Ugly Fruit was born. Ugly Fruit is a stand that makes juice, jams, and dried fruits out of unattractive produce donated from our neighborhood grocery stores. Ugly fruit, pretty yummy!"
- art direction: Kelly Holohan, packaging design: Mirim Seo
Even tho this packaging design is just a concept, I truly hope this will enter the market and sell it!